I'm Pat, a designer with a deep love for crafting meaningful experiences. My mission is to blend empathy to design products that delight users and drive business success, especially in financial and insurance sector.
My highlight achievements
With 4 years of experience in the UX design industry, I've had the privilege of working with leading insurance companies both in Thailand and the Netherlands. My journey started as a UX/UI designer, and over the years, I've grown to become a Senior UX Designer, leading and growing the designer team.
2023
Leading a design team
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Led and mentored a team of 5 designers, fostering their professional growth in areas such as design process, design tools, and cross-functional collaboration with product owners and developers.
2023
Establishment of Comprehensive Design System
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Spearheaded the development of a robust design system for MTL, a prominent Thai insurance company, specifically tailored to their core insurance system.
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Collaborated closely with the developer team to create an intuitive, user-friendly design system that met usability criterias while laying the groundwork for future enhancements.
2019-2023
Crafting the design culture and diffusing innovation mindset.
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Actively guided and supported other departments in incorporating UX practices into their product development, ensuring smooth collaboration and a user-focused approach.
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Conducted regular knowledge-sharing sessions with both the design team and cross-functional squads, disseminating UX principles and best practices.
2020-2022
Leadership in Designing a Health Engagement Platform
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Led the design for a health engagement platform as the principal designer, collaborating closely with the corporate startup team.
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Delivered top-notch UX solutions, including intuitive interfaces, comprehensive user testing, and optimized user flows, resulting in a seamless and user-centric platform experience
Collaboration
User experience design
Product management
Facilitation